As only 29% of senior leadership roles in the workplace are held by women (and that number is the highest on record), it means that the leadership ranks are still dominated by men. While men can be a big part of the challenges that are faced in getting our workforce to experience gender equality and pay parity, it’s essential to understand that they can also be a big part of the solution. To learn more about this issue, I caught up recently with Jeffery Tobias Halter who’s made it his mission to help other men join him in the gender equality movement.

Halter is a corporate gender strategist specializing in engaging men in women’s leadership issues and initiatives. He is the President of YWomen, a strategic consulting company and one of the country’s leading experts on engaging men to advance women.

Halter’s book Why Women: The Leadership Imperative to Advancing Women and Engaging Men is the first business book written by a man on why companies and their leadership teams must create a strategic mindset regarding the retention and advancement of women. He’s the former Director of Diversity Strategy of The Coca-Cola Company and has consulted with leading brands including McDonald’s, Deloitte, Bristol-Myers Squibb, Mercedes-Benz, GE and more.

As Halter discusses in a recent interview on my Finding Brave podcast, we are now at a tipping point to disrupt the status quo to drive gender parity and rid the workplace of gender inequities. Most importantly, it is now up to each one of us to become agents of change to initiate and build workplaces that are safe and equitable for all employees. Click below to listen in to our podcast interview:

Below, Halter shares his experiences and insights on how more men can support the gender equality movement and why that’s essential for today’s business success and growth:

Kathy Caprino: Jeffery, you were ahead of the curve with your book. What prompted you to write the book?