U.S. Sen. Doug Jones, a Democrat who pulled off a stunning political upset in Alabama two years ago, launched his reelection bid Sunday, seeking to create another Deep South victory in a Republican-dominated state.

Before several hundred cheering supporters in Birmingham, Jones kicked off his 2020 campaign. Invoking the campaign theme of “One Alabama,” Jones said he is a senator who represents all of Alabama and will fight for everyone in the state.

“The success of our state depends on engaging the power and the spirit and the intellect of our millions of citizens,” Jones said. “No matter the zip code you live in, your race, your religion, your disability, your economic status — no matter who you love— we all want to succeed in a world where no one, no one is left behind,” Jones said.

The Deep South Democrat defeated Republican Roy Moore in a 2017 special election to fill the Senate vacancy created when Jeff Sessions became President Donald Trump’s first U.S. attorney general. Now considered the Senate’s most endangered Democrat, Jones is seeking a full term in office in the usually reliably red state.

His 2017 victory was aided by scandal when Moore, already a divisive figure among state voters, was accused of sexual misconduct. Several women said Moore pursued romantic and sexual relationships with them when they were teens and he was a prosecutor in his 30s. One of the women was as young as 14.

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