NEW ORLEANS (Reuters) -Joining several other Democrats targeting black voters this weekend with economic proposals, presidential hopeful Pete Buttigieg released a policy on Sunday aimed at helping minorities start businesses.

Buttigieg, the mayor of South Bend, Indiana, announced the proposal at Essence Festival, a gathering of thousands of black women organized by Essence magazine. On Saturday, six of his rivals also spoke at the festival.

Black voters have played a critical role in the Democratic primary process, and winning the party’s nomination would be unlikely without their support

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