“We wanted to find a way to give a sizable donation to Tennessee Valley (Chattanooga) Pride,” said Mari Smith with Moms for Social Justice. “Since (as moms) we know apparel sells well, we thought this would be a good way to reach our goal.”

MSJ is an activist social justice organization started by Chattanooga-area mothers in the wake of the last Presidential election and the 2016 incident in Charlottesville, according to Ms. Smith. Their mission is to engage other moms and help them to be activists and advocates for social change.

“We just could not look at our children’s faces after the election and especially after Charlottesville and not get involved,” Mari said. “We know that marginalized communities have been fighting this fight far longer than we have and we were late to the game, but we’re here now…and ready to smash the patriarchy.”

The T-shirt was designed by Ms. Smith and MSJ to represent an ideal.

“We wanted it to be in the shape of Tennessee because most people do not typically associate the American South with inclusivity and progressive values,” she said. “The colors come from the original Pride flag and incorporates the colors of the Philadelphia Pride flag as well as the Transgender flag.”

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