What motivates different people, Republicans and Democrats, for instance, about whether to be concerned and take action on climate change?

It depends.

That’s what experts said at a 31 July discussion about the potential for individual behavioral change regarding climate change and other environmental issues.

“Maybe the biggest contrast between people in different parts of the political spectrum is the question of whether the solutions are primarily about sacrifice or taking advantage of opportunity,” said Chris Field, director of Stanford University’s Stanford Woods Institute for the Environment, which sponsored the forum in Washington, D.C. He and others at the forum said that it is important to understand the targeted audience and that different messages could motivate different people.

Negative framing of climate change “can be effective in terms of making people aware of the risk, but it’s not necessarily effective in terms of motivating change,” said Gabrielle Wong-Parodi, a fellow at the institute who is an environmental psychologist focusing on decision aspects of personal behavior…